Facebook Usage

Face book was developed by Mark Zuckerburg, a Harvard undergraduate student, it was later released in 2004, it is considered to be the fastest growing social network with its 21 millions registrants and a number of 16 billion page viewer daily.

Recent studies indicated that 93% of college students own face book account, and most of them use it routinely for about 47 minutes a day. (Papacharissi & Rubin 2000) added that widespread usage of computer –mediate-communication known as (CMC), we all need much better understanding of personal and social needs that influence why people use CMC and the end results of CMC related behaviors.

Unwilling to communicate is a “chronic rationale to avoid and to devaluate oral communication and to avert the communication situation is relatively unrewarding”, also It was suggested that internet users who are socially anxious and avoid conversation choose the internet as a functional avenue.

However, this study observes how the unwillingness to communicate in interpersonal communication influences gratification found from face book.

Use and gratification theory highly considers that member diverge in the satisfaction the hunt for the mass media. Most commonly found necessity and satisfaction has being categorized as: leisure activity (escape from problems, emotional release), personal relationship (share utility of information in exchange, alternating from the media for friendship), personal individuality (significant support, self understanding), and

information (McQuail, Blumler,&Brown, 1972)

Unwillingness to communicate

Burgoon (1976) produced two-dimensional methods of measurements:

•                       Approach-avoidance: the degree to which persons feel apprehension and fear about interpersonal encounters.
•                       Reward: reflects the degree to which people perceive that friends and family do not seek them out for conversation and opinion, and that interaction with others are manipulative an untruthful. (Burgoon & Hale, 1983, pg 240).

(Paparissi & Rubin 2000) Usage of unwillingness to communicate in their internet use research. They found the internet users who was socially anxious and avoided face to face interaction; use the internet as an efficient substitute channel.

Motives for Facebook Use

Coley (2000) indicates that most students use Facebook for fun, to arrange parties, and to find dates. They discover the opportunity to locate other people and friend with similar likes.

Bahavioral and Attitudinal Outcomes of Facebook Use

According to the uses and satisfaction approach, someone’s social and psychological characteristics persuasions not only motives for communicating their satisfaction hounted, but also satisfaction obtained. Satisfaction obtained were measured by conclusion of what viewers experience out of Facebook.

Discussion

Although minimal information has being gathered about the uniqueness of people who use Facebook, we administered a survey with 172 students to study how unwillingness – to-communicate in real life persuades satisfaction sought and satisfaction obtained from Facebook use.

Of the presented surveyed, 93% of students had a Facebook account and 7%  did not have an account. Student is this sample responded that, an average , they spend 47 minutes a day on Facebook daily. Overall , 81% of students logged in Facebook on daily
routine basics. Most of the students had between 200 and 350 Facebook friends.

The majority of the students use Facebook to maintain relationship with friends and acquaintances by posting messages on their friend’s wall, others use for entertainment reasons or either while they are bored, and respond to any messages posted on their walls.